The Blog

It’s true, KFC didn’t really run out of chicken!

It’s true, KFC didn’t really run out of chicken!

It’s true, KFC didn’t really run out of chicken! “We definitely can’t operate without gravy” Ever said something and then wished you hadn’t? When KFC ran out of chicken last week, Iceland took to social media to advertise their frozen chicken dinners. KFC replied...

How much does the Snapchat CEO owe Kylie Jenner?

How much does the Snapchat CEO owe Kylie Jenner?

How much does the Snapchat CEO owe Kylie Jenner? In 1985 Coke was loosing share to Pepsi. So they took away original Coke and gave us new Coke, based on extensive market research and consumer testing. There was public meltdown and 3 months later the old recipe came...

How much chicken is too much?

How much chicken is too much?

The UK fried chicken market is worth £2.2 billion a year That's the equivalent of £6 million a day, or in the minute it takes you to read this post £4,000. Put another way it's 31 million 6-piece KFC bargain buckets a year. Line the buckets up and they'd reach from...

Did KFC really run out of chicken?

Did KFC really run out of chicken?

Did KFC really run out of chicken in February 2018? Or is it in fact a stroke of marketing genius? I’m not sure how much it costs to advertise your brand on the BBC news at ten! But I’m betting that the lost profits from chicken sales are well worth the media...

Business partners. How close do you get?

Business partners. How close do you get?

One of the things I love about what I do is the questions I am asked during training courses and presentations. This week I was asked a great question which really made me think. We were talking about the importance of relationships. And how influence starts with...