The Blog

What does liquid mean?

What does liquid mean?

Simply put it means how easy is it to covert your assets to cash. Cash is the most liquid, as it is cash. You can use it to buy anything you want. A gold ring is very liquid as it can be converted into cash on almost any high street in the World for an advertised...

Why people don’t pay

Why people don’t pay

I used to work in finance for Dulux Paint. We had over 4,000 customers, so collecting the cash each month end was a major task. The head of the department responsible for collecting the cash had been doing it for around thirty years. There was nothing he hadn’t seen....

What is the balance sheet?

What is the balance sheet?

It shows all your assets and liabilities. Consider your personal balance sheet. You may own a house. That is an asset on your balance sheet. In finance we call it a fixed asset, because you’ll keep it probably for a long time. You may then have a mortgage secured on...

What is working capital?

What is working capital?

Consider your personal finances. Each month you go to work and ‘sell’ your time to your employer. At the end of each month they pay you cash for your work. You use that cash to pay your bills for that month. And then next month the cycle is completed. You get paid,...

Strategic planning lessons from The A-Team

Strategic planning lessons from The A-Team

Strategic planning is full of jargon – mission, vision, values, must-win battles, broad action plans, specific action plans. Let’s take away the jargon and get down to basics, with a little help from the 1980s. What can the A-Team teach us about strategic planning? I...

Who is your target customer why do you care

Who is your target customer why do you care

A common misconception is that successful companies market to everyone. Marketing is sometime lauded as ‘one-to-many’, while sales is ‘one-one’. There are plenty of blogs at the moment that debate ‘to target, or not to target.’ My view is simple: great marketing...

Big Data – Old Problem, New Name?

Big Data – Old Problem, New Name?

During World War II, Germany sent coded communication message using their Enigma machine. Hundreds of people in Bletchley Park, England spent every day intercepting the messages, cracking the code. But there were just too many messages to process. As soon as they...