In the world of business, conversations around driving performance have been ongoing for years. However, it's time to stop fixating on finance as the primary driver and start recognising the true influencers: sales, marketing, and operations. This LinkedIn...
If you want to be a great FBP you’d better get good at communicating and presenting and you’d better get good at it quick‼️ Why❓ ➡️ Because one of the BIG differences between an accountant and a FBP is the ability to take a whole load of confusing data and turn it...
Have you heard of the decision paradox❓ It goes like this: 1️⃣ not enough choice people will resist you and not buy because they have no benchmark or comparison 2️⃣ too many choices people will resist you because they will be confused and overwhelmed Too little choice...
Email is great for admin. It is terrible for all the things a FD or CFO wants to do: ❌ Building relationships ❌ Influencing people ❌ Communicating so people listen & act ❌ Focussing on the most important things ❌ Being...
Stop talking about driving performance. It may sound good, but it's killing your influence. And here's how. Finance don’t drive performance. Sales, marketing, and operations do that. If you want to drive it, go and work in one of those. Finance’s role is to help...
What is finance business partnering? I used to be a finance director, then I became a sales director, and I'll show you everything I learned in sales that I wished I'd known when I worked in finance. Finance business partnering is about three things: Number one,...
I spent much of my finance career chasing job titles. When I was a finance analyst I wanted to be a finance manager. Then a senior finance manager. Then I wanted to be a head of finance, and a finance controller. As soon as I was a financial controller I wanted to be...
When worked in finance, I thought it was all about the numbers. Show people the numbers, take them through the logic, and surely I'll be able to influence them. The thing is, sometimes the numbers worked for me. But other times they didn't. It wasn't until I moved...
You go for a job, and you don’t get it. The feedback is something like, we didn’t think you had enough experience running big projects. And you think, &£@“ I’ve had loads of experience doing that! It just didn’t come up in the interview so I didn’t get a chance to...
Did KFC really run out of chicken in February 2018? Or is it in fact a stroke of marketing genius? I’m not sure how much it costs to advertise your brand on the BBC news at ten! But I’m betting that the lost profits from chicken sales are well worth the media...
Netflix has changed the game in so many ways. They only just made it though. When Netflix were struggling, Blockbusters had the chance to buy them for just $50 million. Twice they turned it down. Twice. The rest is history. The first original content Netflix...
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