What does liquid mean?

Simply put it means how easy is it to covert your assets to cash.

Cash is the most liquid, as it is cash. You can use it to buy anything you want.

A gold ring is very liquid as it can be converted into cash on almost any high street in the World for an advertised price.

A car is less liquid. It can be converted to cash quite easily, by selling it.

How liquid your car is depends on how desirable it is and how much you want to sell it for.

The less desirable an asset is, and the longer it takes to find a buyer, the less liquid it is.

Get to know you

What’s your influence style?

Calculator, Dashboard, Coach, or Leader?

Take our FBP Ignite survey to learn more about your FBP style and create your personalised development plan

Our Training Options

READ MORE

Read our latest posts

The least commercial thing you can ever say…

Ever wondered why you’re left out of the important discussions❓…this could be the reason 👇🏻 Commercial decisions are rarely, if ever, made based on a budget. Commercial decisions are based on: ✅ what’s happening in the market NOW, not what we budgeted for ✅ what our...