Ask any marketeer and they’ll tell you the worst way to bring numbers to life…is to use a table of numbers.
Why?
Any more than a handful of numbers creates immediate noise and potential confusion.
Too many numbers means your key message is diluted or even lost.
Many people are intimidated, put off, or just plain turned off by a boring table of numbers.
Accountants use tables of numbers.
Influencers don’t.
Here’s some slides I designed for a CFO to present their year end results.
You can download the slides below.
In-house
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Experiential
