The least commercial thing you can ever say…

Ever wondered why you’re left out of the important discussions❓…this could be the reason 👇🏻

Commercial decisions are rarely, if ever, made based on a budget.

Commercial decisions are based on:

✅ what’s happening in the market NOW, not what we budgeted for

✅ what our customers want NOW, not what we budgeted for

✅ what our competitors are doing NOW, not what we budgeted for

✅ raw material prices NOW, not what we budgeted for

✅ FX rates NOW, not what we budgeted for

The least commercial thing you can ever say:

“It’s not in the budget”

Budgets are mainly for shareholders and banks, and high-level resource planning.

So instead of saying: 

❌ it’s not in the budget

Say:

✅ what’s the commercial objective and return

If it’s good it’ll be self-funding any way.

And remember:

➡️ just because it’s in the budget, doesn’t mean we should spend it.

➡️ and just because it’s not in the budget, doesn’t mean we should NOT spend it.