Enhancing Communication: A Conservative Approach to Capturing Attention

In the fast-paced world of business communication, the battle for attention is constant. As professionals, we often find ourselves resorting to emails, attaching lengthy reports and presentations, only to have them potentially ignored in the vast sea of digital information. However, there is a simple yet powerful strategy that could significantly elevate your chances of not just being noticed, but truly capturing someone’s attention.

Instead of sending a comprehensive report or presentation through email, consider adopting a more personalised and impactful approach: print out the one or two pages that encapsulate the core message you wish to convey. It may sound old-fashioned, but the impact of a tangible document can be surprisingly effective.

Take those carefully chosen slides directly to the individual and engage in a face-to-face discussion. Seek their opinion, encourage dialogue, and genuinely connect over the shared information. In our digital age, where virtual meetings have become commonplace, leveraging tools like Zoom with video capabilities can bridge the physical gap if an in-person visit isn’t feasible.

For those working remotely, who may prefer not to turn on the camera during virtual meetings, a simple phone call can work wonders. The key is to facilitate a conversation that goes beyond the limitations of written communication.

If physical proximity remains an obstacle, consider this ingenious trick: print off the slides and leave them on the recipient’s desk. Accompany the document with a handwritten note expressing your desire for them to review the content and inviting them to connect at their convenience.

The note might read: “Hey, I thought you’d like to take a look at this. Give me a call when you have a minute.”

While it’s not a guarantee that they will call, the likelihood increases exponentially compared to the passive act of sending an email. Even if the call doesn’t materialise, there’s a strong chance that they will have taken the time to peruse the material left for them.

In contrast to the common practice where accountants inundate inboxes with extensive reports, forward-thinking finance business partners (FBPs) distinguish themselves by distilling key messages and delivering them personally. This conservative yet effective approach not only ensures that your message is seen but also increases the likelihood of it being genuinely considered.

In the ever-evolving landscape of professional communication, embracing traditional methods can be a strategic advantage. By stepping away from the digital noise and adopting a more personal touch, you position yourself as someone who values meaningful interactions and is willing to go the extra mile to engage your audience. So, this week, consider taking a step back in time – print it out, walk it over, or dial the number. You might just find that the impact is worth the effort.

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