Did you know there were 3 ways to present the exact same number? The one you pick is more important than you think…


This round number is great for impact and simplicity, but it could look like you made it up. So you’re more likely to be challenged on it.


This doesn’t quite have the impact, but has the benefit of at least looking like you calculated it with some proper assumptions. So you’re less likely to be challenged.

£30.2 to £31.9m

This range is just brilliant when you’re dealing with uncertainty.

Almost impossible to be wrong, and this was one of my favourite tricks to use when I was a FD.

You can download the templates I used below!

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About Andy Shambrook

Hi I'm Andy. I used to be a finance director, then I became a sales director, and I'll show you everything I learned in sales that I wish I'd know when I worked in finance.

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