FBP Academy Public with ICAEW


Join our public FBP Academy with ICAEW. Everything you get from our flagship in-house programme, with up to 16 people from different companies.

You’ll learn how to build relationships, turn data to insights, bring numbers to life and influence more decisions.

With 7 hours of on-demand video lessons, 9 x 2 hour live virtual workshops, and at office tasking, you’ll also qualify for up to 4 days CPD for ICAEW, CIMA, ACCA and more.

Sign up today for immediate access to your video lessons to get started right away. Live virtual workshops start in September 2021, dates below.

You’ll get:

FBP Ignite personal development plan

7 x 1 hour on-demand video lessons with self-study exercises, case-studies & templates to download and use

7 x 2 hour live virtual workshops to apply the video learning to your situation

Tasking to apply the learning in your role at work

Over 4 days of output CPD


It’s undeniable that organisations make better commercial decisions when finance is involved. But if that’s the case, then why do so few businesses involve finance in commercial decisions? The simple answer is relationships.

Relationships are the bedrock of finance business partnering. People accept advice from people they know, like and trust. You could be the most technically brilliant accountant, but if you can’t influence key decision makers, communicate financial concepts to a non-finance audience, or build strong relationships with others, you’ll face resistance when trying to advise other departments.

This course teaches finance professionals how to become world-class finance business partners by showing them how to build stronger relationships, transform their data into commercial insight and bring their numbers to life. If finance wants to lead change and add value to the business, developing business partnering skills is the most effective way.

Course structure

FBP Ignite development plan

Whether you choose Bootcamp or Academy you’ll start with an online psychometric profile questionnaire and receive an in depth analysis into your current FBP style. FBP Ignite is based on the four types of world-class FBP we identified in our research and the four key behavioural areas each exhibit. Participants will be assessed against these 16 behaviours, and will receive feedback on how they can maximise their full FBP potential.

INSIGHTS® psychometrics

INSIGHTS® is the most applicable communication tool to FBP we’ve found, and it’s included in our FBP Academy package. INSIGHTS® provides participants with an almost freakily accurate insight into their communication and influence preferences. It’ll show participants how to ignite the real them and round off the edges they didn’t even know they had. Participants will also attend an extra 2 x 90 minute live virtual workshops to learn how to maximise the new FBP skills they’ve learned.


Learning outcomes:

  • Rapport is everything – learn how to build sustainable relationships with anyone quickly, whether they’re in the room or online.
  • Lead with insight, not data – businesses are overwhelmed with data and are suffering from decision paralysis. Learn how to extract the insight from your data, reducing the time spent on reports while increasing the impact and actionability.
  • Inject ‘life’ into your numbers – lengthy reports are boring and disengaging. Learn how to present and communicate a crystal clear message with the confidence of a top Chief Marketing or Sales Executive; tell the story behind the numbers and hook the business to act.
  • Negotiate for win-wins – too often, collaboration between finance and the business ends with the perception that someone has lost. Learn how to challenge and influence others elegantly and sell your ideas by considering the business context to produce effective outcomes.


In partnership with

7 on-demand video lessons:
1 – What is FBP?

Learn what great looks like and create your personalised development plan

2 – Bring numbers to life

Learn how to make your finance reports interesting, engaging, and fun!

3 – Turn data to insight

Learn how to translate data (what) into information (why) and insights (so what)

4 – Relationships

Learn how to build fast-track rapport, challenge elegantly, and deal with any conflict

5 – Secrets of influence

Apply the secrets of influence from sales and marketing to the finance World

6 –  Tell stories with data

Learn 3 storyline structures, the top 10 finance charts, and the 5 charts not to use

7 – Present with confidence

Learn how to engage your audience, and feel confident presenting

9 live virtual workshops:

The first 7 live virtual workshops are aligned to the 7 video courses. You learn the theory and principles in the video course and then we help you apply it in your context in the live workshops. Plus we’ll answer your questions and help you overcome your specific challenges. Workshops 8 and 9 are all about your Insights communication style.

1 – Communication 101

Learn how the CEOs, politicians and CFOs communicate crystal clear messages using a simple technique

2 – Report transform

You’ll transform a boring table of numbers into an engaging, interesting and fun dashboard to help you tell the story behind the numbers.

3 – Uncovering insight

You’ll apply Insight Mountain to your situation and learn how to uncover and then present insights in the most influential way.

4 – Power Language

Learn how to transform your language to build relationships, handle conflict, and negotiate for win-win outcomes

5 – Selling your ideas

You’ll apply the 5 step sales process and our heroes and villains technique to learn how to sell your finance ideas and overcome resistance.

6 – Present like Jobs

You’ll learn the presentation secrets of Steve Jobs and how to communicate like a pro.

8 – Your Insights communication preferences (Insights session 1)

You’ll receive your Insights report ahead of this session where you’ll learn your preferences and what they mean for you.

9 – Adapting your style (Insights session 2)

In this session you’ll learn how to adapt your style to get the best from other people and the best from your new FBP tools


Your video lessons are presented by our founder, Andy Shambrook. Iain Dewson, Amanda Carlyle, Oli Deacon or Damian Smith will facilitate the live workshops.


Sign up today and you’ll get immediate access to your video lessons so you can started right away.

Live virtual workshops start in September 2021.

Session 1Weds, 22nd Sept2.00pm – 4.00pmAndy
Session 2Weds, 29th Sept2.00pm – 4.00pmAndy
Session 3Weds, 6th Oct2.00pm – 4.00pmIain
Session 4Weds, 13th Oct2.00pm – 4.00pmIain
Session 5Weds, 20th Oct2.00pm – 4.00pmIain
Session 6Weds, 27th Oct2.00pm – 4.00pmAndy
Session 7Weds, 2nd Nov2.00pm – 4.00pmAmanda
Session 8 – InsightsWeds, 10th Nov2..00pm – 3.3.30pmAndy
Session 9 – InsightsWeds, 17th Nov4.00pm – 5.30pmAndy