Most organisations have a mission. They may also have a vision, and set of values. Most organisations also fall into the trap of overcomplicating the simple. Confusion over terminology doesn’t really help the situation. So what is the difference between a...
Strategic planning lessons from The A-Team
Strategic planning is full of jargon – mission, vision, values, must-win battles, broad action plans, specific action plans. Let’s take away the jargon and get down to basics, with a little help from the 1980s. What can the A-Team teach us about strategic planning? I...
Who is your target customer why do you care
A common misconception is that successful companies market to everyone. Marketing is sometime lauded as ‘one-to-many’, while sales is ‘one-one’. There are plenty of blogs at the moment that debate ‘to target, or not to target.’ My view is simple: great marketing...
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