Posts by Andy Shambrook

The fallacy of forecasting

As finance people we probably already know that focussing the future is more important than the reporting the past. After all we can’t change the past. The problem is that finance focussing on the future often means forecasting it. And trying to get better at forecasting it. There are a few potential problems with this…

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What is finance business partnering?

What is finance business partnering? I used to be a finance director, then I became a sales director, and I’ll show you everything I learned in sales that I wished I’d known when I worked in finance. Finance business partnering is about three things: Number one, building relationships. Number two, turning data into insights. And…

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Will robots take your job?

One of the questions I’m asked the most is: will robot takes our jobs? And I always reply with: it depends whether you’re dealing data or insight. Watch the video to find out more. And if you want  to future proof your career and prepare for the finance revolution, try our online finance business partner…

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How to build rapport with anyone, fast

When worked in finance, I thought it was all about the numbers. Show people the numbers, take them through the logic, and surely I’ll be able to influence them. The thing is, sometimes the numbers worked for me. But other times they didn’t. It wasn’t until I moved into sales that I learned why. One…

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Smash your next interview and land your perfect job

You go for a job, and you don’t get it. The feedback is something like, we didn’t think you had enough experience running big projects. And you think, &£@“ I’ve had loads of experience doing that! It just didn’t come up in the interview so I didn’t get a chance to talk about it. Probably…

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It’s true, KFC didn’t really run out of chicken!

It’s true, KFC didn’t really run out of chicken! “We definitely can’t operate without gravy” Ever said something and then wished you hadn’t? When KFC ran out of chicken last week, Iceland took to social media to advertise their frozen chicken dinners. KFC replied pointing out the lack of gravy – a favourite for KFC…

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How much does the Snapchat CEO owe Kylie Jenner?

How much does the Snapchat CEO owe Kylie Jenner? In 1985 Coke was loosing share to Pepsi. So they took away original Coke and gave us new Coke, based on extensive market research and consumer testing. There was public meltdown and 3 months later the old recipe came back as Coke original. 25 years later…

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How much chicken is too much?

The UK fried chicken market is worth £2.2 billion a year That’s the equivalent of £6 million a day, or in the minute it takes you to read this post £4,000. Put another way it’s 31 million 6-piece KFC bargain buckets a year. Line the buckets up and they’d reach from London to Sydney. That’s a…

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Did KFC really run out of chicken?

Did KFC really run out of chicken in February 2018? Or is it in fact a stroke of marketing genius? I’m not sure how much it costs to advertise your brand on the BBC news at ten! But I’m betting that the lost profits from chicken sales are well worth the media coverage. Apple know better…

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